Despite a slight decline in PC sales compared to last quarter, graphics processors are on the rise. Jon Peddie Research attributes the heightened interest in graphics, with a decline in systems, to a trend towards multiple GPUs in a system. Crossfire and SLI, according to the report, are not driving this drift but they are relevant. More importantly, consumers are adding discrete graphics to systems with integrated solutions.
AMD has experienced an increase in shipments of 47% for laptop APUs. Desktop heterogeneous processors declined but, in all, shipments increased 11%. Intel, likewise, saw an increase albeit just 6%. NVIDIA declined 8%. AMD now enjoys a 5.8% lead in total market share over NVIDIA.
Many PCs have access to multiple graphics processors simultaneously. With an increase of available GPUs, software developers might take the plunge into fully supporting heterogeneous architectures. You could imagine a game which offloads physics or AI pathfinding to secondary graphics. Sure, the increased heat would slightly limit the turbo-performance of the CPU, but the increased parallel performance should overtake that decreased serial performance for a sensible developer.
JPR claims an average of nearly 1.4 GPUs available per system.
The increased laptop heterogeneous processors is a major win for AMD. Still, I wonder how much Never Settle played in to users dropping discrete graphics into machines which would otherwise have integrated (chipset or processor) graphics. The discrete graphics market has declined and yet somehow AMD got a boost from double-attach or replaced graphics.
The report only discusses consumer x86 tablets, desktops, laptops, and some hybrid between the previous three categories. Other processor architectures or x86 servers are not covered.