The overall market for computers may be down thanks to the advent of tablets and smartphones that have more than enough power for casual gaming but there is still a market for heavy duty silicon. Jon Peddie Research compares the dedicated PC gamer to motorcycle, 4X4, and sports car enthusiasts; sure a SmartCar will get you from place to place but it won't win any races against high end sports cars. The very nature of ultramobile devices limits the resolution and features that are possible to display, to an extent the same applies to gaming consoles but for a desktop computer the only limit is what the hardware can manage and frankly it would be disappointing if games were released for today's hardware and not for the next generation. Many PC gamers are impatiently waiting for the next big GPU release so that they can turn up their settings and resolution and maybe even add another three screens to their gaming rig, something that is unique to PC gaming and continues to drive sales of high end hardware at a time when mid-range and budget sales are declining.
"Ted Pollak, Senior Gaming Analyst at JPR said "The effect that key titles have on hardware sales is phenomenal. Enthusiast PC Gamers embrace content creation and modding, so when titles like Bohemia Interactive's ARMA 3 are in the pipeline; we start to see anticipatory hardware sales. In fact, we are estimating over $800 million of PC builds influenced primarily by this title. A major component of this situation is that many games are placing increasing demands on the CPU. The result is that swapping out the graphics add-in board is not enough this time around and gamers are building (and ordering) overclocked PC's from the ground up."
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