The AMD Radeon R9 290X is a very good graphics processor whose reference design is marred with a few famous design choices. AMD specs the GPU to run at a maximum of 95C, perpetually, and will push its frequency up to 1 GHz if it can stay at or under that temperature. Its cooler in the typical, "Quiet", default setting is generally unable to keep this frequency for more than a handful of minutes. This lead to countless discussions about what it means to be a default and what are the components actual specifications.
All along we note that custom designs from add-in board (AIB) partners could change everything.
ASUS seems to be first to tease their custom solution. This card, based on their DirectCU II design, uses two fans and multiple 10mm nickel plated heatpipes directly atop the processor. The two fans should be able to move more air at a slower rate of rotation and thus be more efficient per decibel. The heatsink itself might also be able to pull heat, quicker, altogether. I am hoping that ASUS provisioned the part to remain at a stable 1GHz under default settings or perhaps even more!
The real test for Hawaii will be when the wave of custom editions washes on shore. We know the processor is capable of some pretty amazing performance figures when it can really open up. This, and other partner boards, would make for possibly the most interesting AIB round-up we have ever had.
No word, yet, on pricing or availability.