Windows XP will be end-of-life in just 59 days and Microsoft is concerned. They want to enlist their blog readers as tech support who encourages the upgrade to Windows 8.1 directly, or by the purchase of a new PC. Of course, they are not going to provide any incentive or discount. They just hope that a little peer pressure is all they need.
I will not beat someone up for being a dreamer, but…
The security nightmare is real, however. It is expected that attackers are hoarding vulnerabilities until after April 8th, when open security holes will remain without patch. Some customers will be allowed paid extra support, apparently at the price of $200 per PC for a year. Of course, this is common practice and can limit the number affected by the rumored malware apocalypse.
Then again, I expect that plenty of those machines are already ripe with infection.
Microsoft seems to be hoping that the exodus from Windows XP will land in Windows 8.1 and solve two problems at once. Windows 7 is still available in devices and resellers who stocked up on old installation media, both in spite of Microsoft (rather than endorsed).
For the rest of us, sit back and watch. I will make a crazy prediction and claim that, sometime between now and June, Microsoft should flinch in some way. It could be the re-introduction of Windows 7, some promotion or discount for retailers or system builders, or whatever.
I think they will be disappointed by April.