So Razer has a history of doing the unexpected. The peripheral manufacturer has branched out into other segments, including laptops, tablets, software, exercise equipment, and so forth. Their April Fools announcements are often hilarious but their real products sometimes feel as far-fetched, except that they release and apparently find an audience. If Project Christine comes out then it would be the best example, but Project Fiona and the Razer Blade seemed just as unlikely – and I've seen multiple Blades in the wild.
And yet it is their keyboard announcement which surprises me, today.
It turns out that Razer decided to design their own key switch modules, instead of ordering them off-the-shelf from ZF Electronics (Cherry). Razer will not manufacture these key modules, and they look enough like Cherry MX switches that I could guess who their third party manufacturer is, but they did push their own specifications. Razer claims that the main advantage is a higher actuation point, leading to less latency between when your finger starts moving, and when it has moved enough to activate the button.
Razer has developed two switches: "Green", which is their analogy of the Cherry MX Blue, and "Orange", which is analogous to the Cherry MX Brown. The former is clicky while the latter has a relatively silent bump.
The Green switches are available in the BlackWidow, BlackWidow Tournament, and BlackWidow (with the Orange switches in each Stealth variant). Some models will ship in late March with the rest shipping in April.