Just the other day AMD sent out an email to the media to discuss the current pricing situation of the Radeon R9 series of graphics cards. This email started with the following statement.
You’ve seen many articles, discussions online about the AMD Radeon™ R9 lineup – especially chatter about pricing and availability. As we’ve talked about it before, the demand for the R9 lineup has been nothing but astonishing, and went well beyond our most optimistic expectations. That created a situation where gamers weren’t able to purchase their desired R9 graphics card.
Clearly AMD would not bring up the subject if the current situation was BAD news so guess what? All seems to be back normal (or expected) in terms of AMD Radeon R9 pricing and card availability. Take a look at the table below to get an idea of where Radeon's currently stand.
|Radeon R9 295X2||$1524||$1499|
|Radeon R9 290X||$549||$529|
|Radeon R9 290||$379||$399|
|Radeon R9 280X||$289||$299|
|Radeon R9 280||$249||$249|
|Radeon R9 270X||$199||$189|
|Radeon R9 270||$169||$179|
There is one price change that differs from the products' launch - the SEP of the Radeon R9 280 has dropped from $279 to $249. Nothing dramatic but a nice change.
Maybe most interesting is this line from the AMD email.
Now that product is available and at suggested pricing, these prices will remain stable. No more madness like you saw in Q1.
That emphasis is AMD's. I'm not quite sure how the company thinks they can keep a tight control on pricing now if it wasn't able to do so before, but more than likely, with the rush for coin mining hardware somewhat dying off, the prediction will hold true. (As a side note, there appears to be some discounts to be found on used Radeon hardware these days...)
Of course the AMD bundling promotion known as Never Settle Forever is still going strong with these new prices as well. Scott wrote up a story detailing this latest incarnation of the promotion and he and I both agree that while free is always
good great, the age of most of the titles in the program is a bit of a problem. But AMD did note in this email that they have "lined up a few brand new games to add to this promotion, and they'll [sic] be sharing more info with you in the next few weeks!"