Pricing, Availability and Closing Thoughts
The ASUS PB287Q will be made available on Newegg.com and Amazon.com on June 10th with a street price of $649. As of this writing, that is about $40-50 less than the Samsung U28D590D selling for $690 on Amazon.com. Considering ASUS originally set the MSRP of this screen at $799 when we talked with the company at CES, the $150 price drop before release is a welcome adjustment!
If the availability of the PB287Q holds up, then between this and the Samsung 4K SST monitor the decision is pretty obvious for me. You get the same screen quality but with a better stand and more flexibility with the ASUS option, all for a $50 discount. It's a win-win for now, but price changes could swing things back and forth.
The ASUS PB287Q may have its biggest competition from the series of QHD monitors, like ASUS' own PB278Q, a 2560×1440 display currently selling for $480. This uses essentially the same stand but offers a true PLS display at a lower resolution. Would I rather have a 2560×1440 IPS/PLS display for $480 or a 3840×2160 TN display for $649? It's a tough debate to be sure but I think there is merit for both options, especially if you don't have a lot of cash to spend on additional GPU horsepower.
Availability is definitely going to be the key here though – how many of these panels does ASUS even have ready to sell? I really don't know the answer to that but I am guessing that demand, at least early in the release, will outstrip demand.
ASUS PB287Q (right) and Samsung U28D590D
What about the idea of NVIDIA's G-Sync or the upcoming standard of Adaptive Sync? Neither of these monitors supports the variable refresh rate technology that I instantly fell in love with back in November of 2013. Acer did announce a G-Sync capable 4K monitor, likely to be shown at Computex next week, but pricing and image quality are yet to be determined. I admit I am really disappointed in the speed of the roll out of NVIDIA's display technology and I am not sure WHEN they will actually hit. I do know they will be more expensive than monitors like this though; so perhaps waiting on NVIDIA and it's partners (like ASUS) to figure things out isn't high on my list anymore.
It should seem obvious by now, but I quite like the ASUS PB287Q 28-in 4K UHD monitor. It's not perfect and I would love to see an IPS or IGZO style monitor creep down in price, but the TN implementation on this screen is better than you would likely believe. Considering you can get it for about a quarter of the price of the ASUS PQ321Q and without the hassle of an MST implementation, I think the trade offs are worth considering. If you want a 4K display today and can live with the TN limitations, the ASUS PB287Q is the best yet.