During today's keynote of the Intel Developer Forum, Google and Intel jointly announced a new program aimed to ease the burden of Android deployment and speed up the operating system update adoption rates that have often plagued the ecosystem.
In today's Android market, whether we are talking about x86 or ARM-based SoC designs, the process to release a point update to the operating system is quite complicated. ODMs have to build unique operating system images for each build and each individual SKU has to pass Google Media Services (GMS). This can be cumbersome and time consuming, slowing down or preventing operating system updates from ever making it to the consumer.
With the Intel Reference Design Program, the company will provide it's partners with a single binary that allows them to choose from a pre-qualified set of components or a complete bill of materials specification. Obviously this BOM will include Intel x86 processors like Bay Trail but it should help speed up the development time of new hardware platforms. Even better, OEMs and ODMs won't have to worry about dealing with the process of passing GMS certification leaving the hardware vendor to simply release the hardware to the market.
But, an even bigger step forward, is Intel's commitment on the software side. Everyone knows how fragmented the Android OS market with just 20% of the hardware on the Play Store running Android KitKat. For devices built on the Reference Design Program, Intel is going to guarantee software updates within 2 weeks of AOSP (Android Open Source Project) updates. And, that update support will be given for two years after the release of the launch of the device.
This combination of hardware and software support from Intel to its hardware ODMs should help ignite some innovation and sales in the x86 Android market. There aren't any partners to announce support for this Reference Design Program but hopefully we'll hear about some before the end of IDF. It will be very interesting to see what ARM (and its partners) respond with. There are plenty of roadblocks holding back the quick uptake of x86 Android tablets but those companies would be blind to ignore the weight that Intel can shift when the want to.