Let me share a story. There was a time, around the first Surface launch, that I worked in an electronics retail store (and the several years prior — but I digress). At around that time, Microsoft was airing ads with people dancing around, clicking keyboards to the Surface tablet with its magnetic click or snap. One day, a customer came in looking for the keyboard from the TV spots for their iPad. I thought about it for a few seconds and realized how terrible Microsoft's branding actually was.
Without already knowing the existence of their Windows 8 and RT tablets, which the ads were supposed to convey, it really did look like an accessory for an iPad.
Doing Microsoft's job for them, I explained the Surface Pro and Surface RT tablets along with its keyboard-cover accessories. Eventually, I told them that it was a Microsoft product for their own tablet brand and would not see an iPad release. The company felt threatened by these mobile, touch devices and was directly competing with them.
So Microsoft is announcing a keyboard for Windows, Android, and iOS. Sure, it is very different from the Type and Touch Covers; for instance, it does not attach to these devices magnetically. Microsoft has also been known to develop hardware, software, and services for competing platforms. While it is not unsurprising that Microsoft keyboards would work on competing devices, it does feel weird for their keyboard to have features that are specialized for these competing platforms.
There are three things interesting about this keyboard: it has a built-in stand, it has special keys for Android and iOS that are not present in Windows, and it has a built-in rechargeable battery that lasts up to 6 months. The peripheral pairs wirelessly with all of these devices through Bluetooth.
The Microsoft Universal Mobile Keyboard is coming soon for $79.95 (MSRP).