When NVIDIA launched the GTX 980 and GTX 970 last month, it shocked the discrete graphics world. The GTX 970 in particular was an amazing performer and undercut the price of the Radeon R9 290 at the time. That is something that NVIDIA rarely does and we were excited to see some competition in the market.
AMD responded with some price cuts on both the R9 290X and the R9 290 shortly thereafter (though they refuse to call them that) and it seems that AMD and its partners are at it again.
Looking on Amazon.com today we found several R9 290X and R9 290 cards at extremely low prices. For example:
- XFX Radeon R9 290X Double D – $299 (after MIR)
- Gigabyte R9 290X WindForce – $360
- MSI R9 290X Gaming – $366
The R9 290X's primary competition in terms of raw performance is the GeForce GTX 980, currently selling for $549 and up. If you can find them in stock, that means NVIDIA has a hill of $250 to climb when going against the lowest priced R9 290X.
The R9 290 looks interesting as well:
Several other R9 290 cards are selling for upwards of $300-320 making them bone-headed decisions if you can get the R9 290X for the same or lower price, but considering the GeForce GTX 970 is selling for at least $329 today (if you can find it) and you can see why consumers are paying close attention.
Will NVIDIA make any adjustments of its own? It's hard to say right now since stock is so hard to come by of both the GTX 980 and GTX 970 but it's hard to imagine NVIDIA lowering prices as long as parts continue to sell out. NVIDIA believes that its branding and technologies like G-Sync make GeForce cards more valuable and until they being to see a shift in the market, I imagine that will stay the course.
For those of you that utilize our Hardware Leaderboard you'll find that Jeremy has taken these prices into account and update a couple of the system build configurations.