Bitcasa recently announced that, as of November 15, 2014, the company is discontinuing its "Infinite Drive" and will no longer be offering unlimited cloud storage space. The company made its debut at the start of last year with an infinite storage product (Amazon S3 backend with custom applications and client side AES-256 convergent encryption). Since then, the company has grown to store more than 40 Petabytes of user data. Unfortunately, the unlimited storage space model was not sustainable despite heavily increased pricing several months ago.
According to Bitcasa, less than 0.5% of users stored more than 1TB while 0.1% of users used more than 10TB. The alleged lack of demand coupled with violations of the company's Acceptable Use Policy were the final nails in the infinite storage coffin.
There is a bright side to the announcement, however. Bitcasa has re-engineered the storage backend and is promising faster uploading, downloading, and streaming (over the web interface) of files. Users wishing to stick with Bitcasa will need to transfer files over to the new storage system by the November 15, 2014 deadline. After the deadline, all files that have not been transferred or downloaded will be deleted permanently.
Bitcasa has put together a FAQ that explains the situation and how it will affect each of the account tiers on their website.
Essentially, Bitcasa is shuttering the infinite storage tier completely. Users storing 10TB or less will be allowed to move to the Premium or Pro tiers. The Premium tier remains the same as the old plan at $10 per month for 1TB of storage. The Pro tier has been changed from 5TB for $49 per month to 10TB for $99 per month. Users storing over 10TB will need to reduce their stored files to fit within at most 10TB of space. Of course, users are not required to stay and are free to download their files and move to an alternative service. Finally, the free storage tier has been cut from 10GB to 5GB going forward.
Any existing accounts (so long as they within the lower storage allotments) will be grandfathered in (including pricing on paid tiers) and any"extra" storage space gathered from referrals will remain in effect.
|New Plans||Old Plans|
|Storage Tier||Storage Space||Pricing||Storage Space||
|Premium||1TB||$10/month ($99/year)||1TB||$10/month ($99/year)|
|Infinite||n/a||No longer offered||Unlimited||$99/month ($999/year)|
There are some snags in the transfer process to be aware of though. Past version history on files will not be preserved post transfer and any mirrored folders will have to be recreated. It is possible to move the mirrored folders after the transfer if you do not have access to the original PC(s), but you will have to recreate the mirrors using the applications when you want to keep them in sync again.
Also, Bitcasa notes that iTunes payments for Bitcasa storage will no longer be accepted and Facebook and Twitter logins will not be allowed (you will create new a new login during the transfer process). Finally, streaming to Plex is not currently working with the new storage system, but a fix is being worked on.
Upon receiving the email from Bitcasa yesterday, I logged in and completed the transfer. The process took about five minutes (including downloading my mirrored folders I no longer had access to on my home PC). My free account is grandfathered into the 10GB limit. When the service first came out, I tried it out for awhile and it was decent. At one point I even considered moving to the paid infinite tier, but at the new prices the amount of storage is no longer economical for personal use (>1TB). It is notable that Microsoft started offering unlimited (used to be 1TB) storage to Office 365 subscribers this week, and I wonder how long that will last and if they will run into many of the same problems Bitcasa did.
What do you think about this announcement? Will unlimited storage always be too good to be true (ie an unsustainable business model).