In an abrupt announcement, Rory Read has stepped down from his positions at AMD, leaving them to Dr. Lisa Su. Until today, Mr. Read served as president and Chief Executive Officer (CEO) of the x86 chip designer and Dr. Su as Chief Operating Officer (COO). Today however, Dr. Su has become president and CEO, and Mr. Read will stay on for a couple of months as an adviser during the transition.
Josh Walrath, editor here at PC Perspective, tweeted that he was "Curious as to why Rory didn't stay on longer? He did some good things there [at AMD], but [it's] very much an unfinished job." I would have to agree. It feels like an odd time, hence the earlier use of the word "abrupt", to have a change in management. AMD restructured just four months ago, which was the occasion for Dr. Su to be promoted to COO. In fact, at least as far as I know, no-one is planned to fill her former position as COO.
These points suggest that she was planned to take over the company for at least several months.
Josh's Thoughts
I have been told that timing is everything. I guess this rings true, but only if you truly know the circumstances around any action. Today’s announcement by AMD was odd in its timing, but it was not exactly unexpected. As Scott mentioned above, I was confused by this happening now. I had expected Rory to be in charge for at least another year, if not two. Rory had hinted that he was not planning on being at AMD forever, but was aiming at creating a solid foundation for the company and to help shore up its finances and instill a new culture. While the culture is turning due to pressure from up top as well as a pretty significant personnel cuts, AMD is not quite as nimble yet as they want to be.
Rory’s term has seen the return of seasoned veterans like Jim Keller and Raja Koduri. These guys are helping to turn the ship around after some fairly mediocre architecturse on the CPU and GPU sides. While Raja had little to do with GCN, we are seeing some aggressive moves there in terms of features that are making their products much more competitive with NVIDIA. Keller has made some very significant changes to the overall roadmap on the CPU side and I think we will see some very solid improvements in design and execution over the next two years.
Lisa Su was brought in by Rory shortly after he was named CEO. Lisa has a pretty significant background in semiconductors and has made a name for herself in her work with IBM and Freescale. Lisa attained all three of her degrees from MIT. This is not unheard of, but it is uncommon to stay in one academic setting when gaining advanced degrees. Having said that, MIT certainly is the top engineering and science school in the nation (if not the world). I’m sure people from RPI, GT, and CalTech might argue that, but it certainly is an impressive school to have on your resume.
Dr. Su has seemingly been groomed for this transition for quite some time now. She went from a VP to COO rather quickly, and is now shouldering the burden of being CEO. Lisa has been on quite a few of the quarterly conference calls and taking questions. She also serves on the Board of Directors at Analog Devices.
I think that Lisa will continue along the same path that Rory set out, but she will likely bring a few new wrinkles due to her experience with semiconductor design and R&D at IBM. We can only hope that this won’t become a Dirk Meyer 2.0 type situation where a successful engineer and CPU architect could not change the course of the company after the disastrous reign of Hector Ruiz. I do not think that this will be the case, as Rory did not leave the mess that Hector did. I also believe that Lisa has more business sense and acumen than Dirk did.
This change, at this time, has provided some instability in the markets when regarding AMD. Some weeks ago AMD was at a near high for the year at around $4.66 per share. Right now it is hovering at $3.28. I was questioning why the stock price was going down, and it seems that my question was answered. One way or the other, rumors of Rory taking off reached investors’ ears and we saw a rapid decline in share price. We have yet to see what Q3 earnings look like now that Rory has rather abruptly left his position, but people are pessimistic as to what will be announced with such a sudden departure.
Well… congratulations to
Well… congratulations to Dr. Lisa Su… now release the Kraken… and make nVidia and Intel feel the pain ! 😀
I like your attitude. BRING
I like your attitude. BRING THE PAIN!!
yea, yea
more pain with no
yea, yea
more pain with no 1080p capable consoles
more pain with 6B chips on 95 C
Is it reasonable to assume Q3
Is it reasonable to assume Q3 is going to look particularly ugly then? I don’t think Read would’ve “stepped down” if things were still going as planned.
Abrupt is generally a code word for ‘Uh-oh’
That’s what I thought as well
That’s what I thought as well (“Abrupt is generally a code word for ‘Uh-oh'”. It gets even stranger for me in that although Rory Read didn’t set the world alight during his tenure-ship at AMD I think his insight has helped steer AMD in the right direction. Even if it is still “early days” in regards to AMD’s future potential.
Abandon ship! Abandon
Abandon ship! Abandon Ship!
“free”sync where are you???
The Kraken costs billions in
The Kraken costs billions in silver and gold doubloons, and Kraken is not taking any IOUs, after his quants and analysts looked at AMD’s books. Some projects may windup on the back burner, or axed outright, for sure some roadmap readjusting may happen. AMD’s Amur APU, and Nolan are just transitional products, meant for the beginnings of the SkyBridge platform, and will save AMD from having to develop separate motherboard platforms for ARM and x86 going forward, but it’s the custom ARM ISAv8 products that will need to be completed, if AMD wants to compete with Nvidia, and Apple in tablets, as well as Keller’s reworking of the new x86 microarchitecture, that and SkyBridge can keep AMD somewhat competitive, the OEMs will love being able to offer ARM, and x86 solutions built to run around a single motherboard platform, lots of savings there for OEMs with laptops/Chromebooks/others able to be supplied at a simple swapping of CPU/APU, at no extra engineering for the OEM, same goes for PC/servers, motherboards can be costly, and being able to repurpose a server rack for different workloads with just a CPU/APU swap, will save millions. AMD does not lack for innovative ideas, its the lack of cash, to hire enough engineers, HSA is a great idea, that existed long before AMD got fired up about it, and the APU, another good idea, as well as UMA(anyone can see the advantage of this). It is going to be at least 2 more years before anyone can really tell AMD’s future with any accuracy, they have so many good ideas gestating, but the lack of investment capital is hurting their delivery, but AMD appears to always pull a rabbit out of their hat, and hop along for a few more years.
Former IBM and Freescale
Former IBM and Freescale person. Taking AMD out of discrete graphics and 100% into custom APUs. Maybe BitBoyz can come back?
I seriously doubt that, more
I seriously doubt that, more so for the pro graphics cards. AMD needs the GPUs for server workloads too, one only needs to look what Nvidia is doing with IBM and Power8 for some of IBM’s future custom GPU accelerated server workloads, and there is nothing stopping AMD from getting a Power8 license from OpenPower, and doing the same thing, Dr. Su spent 13 years at IBM. HBM, and any powerful GPU linked to any processor x86, Power8, handling server analytical workloads will be big in the coming years, and AMD does have some coherent connection fabric IP to make it work, Nvidia does not corner the market with Nvlink, there are others besides AMD, IBM, and Nvidia. The big bucks are in the pro graphics and HPC/server market, with both Nvidia, and AMD paying for the R&D with the pro graphics market/HPC products, and taking the products and deriving the gaming SKUs. There is no reason for AMD to not look at Power8, the same way it looks at ARM, and along with x86. The graphics IP is too valuable to AMD, along with the non transferable x86 license, and Power8 running AMD accelerators is just another income/revenue possibility, if not for AMD alone, then maybe AMD could offer this to other Power8 licensees, there will be many beginning in 2015, and that’s what OpenPower is all about the licensing to third parties, so maybe AMD could offer its GPUs and custom integration services, to Samsung, Tyan(1), others, who may be licensing Power8s and looking for a more affordable GPU accelerator than Nvidia’s. Apple sure likes its AMD pro GPUs in the mac pro, Gaming is not the only place needing GPUs(vector processors). No the AMD board, and stockholders, and creditors would not want to loose that income, or IP sold off.
(1) Server maker Tyan has become the first vendor other than IBM to unveil a commercial system based on the Power processor architecture as part of the OpenPower initiative started by IBM in 2013.
Why would she or whoever in
Why would she or whoever in charge now take AMD out of the discreet graphics market? What’s wrong with APUs? Having the ability to tap straight into the IGP without having to go through a context switch, and have the IGP do all kinds of tasks many times faster, especially since the whole addressing space is visible to the GPU and all it takes is a pointer to pass execution over to the IGP and another pointer to pass it back.
You know, a discreet GPU spends less than half its “busy” time doing actual flops processing. That’s because everything it does is managed by the CPU. The CPU has to copy data over to GPU memory and then tell the GPU what to do by writing commands to its control registers and so on.
All this chit chat can be eliminated by having processes have direct access to the GPU. If this is done, using a revolutionary API, then integrated GPUs might actually outperform discreet GPUs despite being far less potent resources wise.
i don;t see any change from
i don;t see any change from amd’s move to low end parts- i think she will further embed the move and push more into the asian field.
the lure of building low cost apu’s that can sell to the first time user in new middle income families in the far east is high.
and since AMD has pretty much abandoned the discreet CPU side with no replacement in sight( the FX chip is an ailing and failed architecture and the 990fx chipset is so old it has mold growing on it) – it is time for any amd fanboy to finish the move to Intel for CPU’s.
trust me – do you see DDR4 in the current non apu lineup? nahhh
So spoiled… so stupid…
i
So spoiled… so stupid…
i cant even
AMD cannot compete with
AMD cannot compete with Intel’s x86, it’s been that way for how many years now. Maybe in 2016 when AMD’s new x86 microarchitecture with SMT, and better single threaded performance appears, can AMD even attempt competition in the desktop x86 market again. Also do on exclude there being any Power8 derived products that will be as powerful as any x86 based PC SKUs, the third party licensed power8’s will begin arriving in 2015, beginning with server SKUs from Tyan, and who knows who else will license the Power8 microarchitecture and derive all ranges of SKUs from laptops to Servers. Apple, Samsung, Google, and others may be taking Power8 licenses for themselves or to make SKUs for others. Nvidia could become a competitive CPU maker, against both Intel, and AMD, with a Power8 license, and Nvidia’s ability to create SOCs, or derive a range of SOC, and discrete CPU products from the Power8 microarchitecture. For sure right now, AMD will be behind in x86 for at least a few more years, and may never catch up completely, but then other microarchitectures may overtake x86, in an increasingly non legacy code base dependent world.
I’m going with shrinking
I’m going with shrinking custom SOC revenue due to Xbox One and PS4 shipments falling from their peak, and maybe another SOC contract lost beyond that would be enough to effectively kill Mr Read’s 2015 goal of returning AMD to profitability, hence instigating his early exit from the CEO position.
Which would of course lead to further cuts under the new CEO, with all the ugly inevitabilities following from it for AMD’s future competitive positioning.
Anyway one looks at it, can’t see how this unplanned change in leadership could be interpreted positively for AMD.
Have an interview with the
Have an interview with the new ceo https://www.youtube.com/watch?v=bmrqPJigiVc my 2 cents willing to bet roy wanted to toss his hat in the ring for one of the two companies hp is splitting into.
Outside of the fact she has
Outside of the fact she has been in the business and is an MIT prodigy, there is not a lot of public info about her. Being a politically incorrect swine, my first thought was “what does China (which one?) get from AMD,and backwards.” Not that that would be a necessarily bad thing- AMD gets $$$$ for tech & business-???.
Not to mention what bitch she might be.
I guess we’ll know more as this goes on. I’m wait & see on this one.
“free”sync, another
“free”sync, another mythological creation of AMD
I wish a new GPU company would come to light and actually give Nvidia a run for their money so we can see technology move along faster.
AMD’s been riding the coat tales of Nvidia for too long now and it’s going to cost them their livelihood.
I want ATI and 3DFX back from
I want ATI and 3DFX back from AMD and Nvidia. Nobody has really been doing anything of real substance besides throwing more cores (just like CPU’s) in the past 5 years at the problem.
All in all Rory Read is
All in all Rory Read is leaving AMD in much better condition then what he got when he took over. As he is leaving I’m not as much concerned about AMD form technical side as nowadays it seems to have many talents that can handle that area quite well. Problem might be absence of his business dealing and negotiation talents.
Rory successfully extracted AMD from situation when it was generating massive losses to today’s situation where it can operate in stable fashion, and he managed to do that despite absence of any killer product (on the stile of old Alton 64) that would give AMD competitive advantage. In another words he has done it solely on bases of sound busyness management. At the same time AMD managed to continue financing R&D.
He also successfully refinanced massive debt AMD inherited form previous CEOs so it matures all the way in 2019 giving AMD plenty of time (half a decade) to deal with it.
Also he seems to be persuasive negotiator, manging to recruit many talents in the industry to work for AMD, even poaching some of them from giants such as Apple and Intel. Another example of his negotiating talents is how he manged to resolve situation AMD had with Origin PC.
Anyhow any company that gets him after his AMD stint is over is lucky one, and while I’m sure Su can handle technical side of running AMD perfectly fine I think she will be hard pressed to match Rory on business side. Best of luck to her.
AMD is now trading at $2.94
AMD is now trading at $2.94 after dropping 10% today. Not exactly a vote of confidence from investors, and frankly, who can blame them?
AMD is _the_ perpetual buying
AMD is _the_ perpetual buying opportunity. 😉
I wouldn’t go there- AMD is
I wouldn’t go there- AMD is just joining the club as the whole market is in volatility.
If you really lost money you would have been Fannie and Freddie.