It seems that Microsoft might be catching on to something everyone else in the market knew when they first announced their first foray into hardware since the Zune; software companies shouldn't annoy their customer by competing with them. Ballmer originally tried to assuage companies like Acer by claiming that Surface was just a proof of concept, which was met by disbelief and after 3 iterations of Surface those doubts were proven to be justified. According to Microsoft the Surface 3 is a big hit overseas but as this is their first crack at those markets you can bet that the sales will follow the same precipitous drop we saw for the first Surface in North America.
The news from DigiTimes today is that Surface 3 will be the last generation of this hybrid tablet. It could be that Microsoft will now focus on their phones, much to the dismay of those who have used their phones though perhaps the remaining human assets from Nokia will bring forth a new generation of workable devices.
"Microsoft continues to see weak sales for its Surface Pro 3 tablet and is reportedly planning to cancel the product line since shipment performance has been far lower than expectations, according to sources from the upstream supply chain."
Here is some more Tech News from around the web:
- How to Build and Tune an Open Source 3D Printer on Linux @ Linux.com
- Windows 10 feedback: 'Microsoft, please do a deal with Google to use its browser' @ The Register
- Fail of the Week: Transparent Circuit Design is Clearly a Challenge @ Hack a Day
- LTE's backers vow to KILL OFF WI-FI and BLUETOOTH @ The Register
- So long, Rory: AMD board names Lisa Su president and CEO @ The Register
- Lisu Su promoted to AMD CEO as Rory Read steps down @ The Tech Report
- The TR Podcast 163: Windows goes to 10 and Maxwell does DSR