If you prefer to talk about the sheer number of sales then ASUS is on track to take top spot with roughly 22 million units sold over 2014, a jump of over just 1 million from last year and 2 more than Gigabyte's predicted sales of 20 million units. ASUS will also hold on to the most profit this year, Gigabyte is expected to match last year's profit of about 97 million USD which falls short of ASUS' expected 130 million USD but that is not the whole story. Last year ASUS closed out with over 160 million USD profit which shows a significant decline in their profitability during the same period that Gigabyte's profitability remained the same. DigiTimes reports this as being due to increased spending by ASUS on marketing and price cuts on their motherboards. Is it possible that ASUS' once insurmountable lead in the motherboard market could be a thing of the past?
"Asustek Computer's motherboard shipments returned to six million units in the third quarter thanks to its aggressive price-cutting strategy, which helped the vendor slightly widen the gap with its major competitors Gigabyte Technology, according to sources from the motherboard industry. However, despite the fact that Asustek is estimated to ship more motherboards than Gigabyte in 2014, its profit growth may perform weaker than Gigabyte's."
Here is some more Tech News from around the web:
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- Pay-by-bonk chip lets hackers pop all your favourite phones @ The Register
- The TR Podcast 165: Game reqs get inflated, benchmarks get weird, and Asus nails the X99-A