UPDATE 1/29/15: This forum post has since been edited and basically removed, with statements made on Twitter that no driver changes are planned that will specifically target the performance of the GeForce GTX 970.
The story around the GeForce GTX 970 and its confusing and shifting memory architecture continues to update. On a post in the official GeForce.com forums (on page 160 of 184!), moderator and NVIDIA employee PeterS claims that the company is working on a driver to help improve performance concerns and will also be willing to "help out" for users that honestly want to return the product they already purchased. Here is the quote:
First, I want you to know that I'm not just a mod, I work for NVIDIA in Santa Clara.
I totally get why so many people are upset. We messed up some of the stats on the reviewer kit and we didn't properly explain the memory architecture. I realize a lot of you guys rely on product reviews to make purchase decisions and we let you down.
It sucks because we're really proud of this thing. The GTX970 is an amazing card and I genuinely believe it's the best card for the money that you can buy. We're working on a driver update that will tune what's allocated where in memory to further improve performance.
Having said that, I understand that this whole experience might have turned you off to the card. If you don't want the card anymore you should return it and get a refund or exchange. If you have any problems getting that done, let me know and I'll do my best to help.
This makes things a bit more interesting – based on my conversations with NVIDIA about the GTX 970 since this news broke, it was stated that the operating system had a much stronger role in the allocation of memory from a game's request than the driver. Based on the above statement though, NVIDIA seems to think it can at least improve on the current level of performance and tune things to help alleviate any potential bottlenecks that might exist simply in software.
As far as the return goes, PeterS at least offers to help this one forum user but I would assume the gesture would be available for anyone that has the same level of concern for the product. Again, as I stated in my detailed breakdown of the GTX 970 memory issue on Monday, I don't believe that users need to go that route – the GeForce GTX 970 is still a fantastic performing card in nearly all cases except (maybe) a tiny fraction where that last 500MB of frame buffer might come into play. I am working on another short piece going up today that details my experiences with the GTX 970 running up on those boundaries.
NVIDIA is trying to be proactive now, that much we can say. It seems that the company understands its mistake – not in the memory pooling decision but in the lack of clarity it offered to reviewers and consumers upon the product's launch.