They said it couldn't be done, but where there are higher density chips there's always a way. Today EVGA and Inno3D have both announced new versions of GTX 960 graphics cards with 4GB of GDDR5 memory, placing the cards in a more favorable mid-range position depending on the launch pricing.
EVGA's new 4GB NVIDIA GTX 960 SuperSC
Along with the expanded memory capacity EVGA's card features their ACX 2.0+ cooler, which promises low noise and better cooling. The SuperSC is joined by a standard ACX and the higher-clocked FTW variant, which pushes Base/Boost clocks to 1304/1367MHz out of the box.
Inno3D's press release provides fewer details, and the company appears to be launching a single new model featuring 4GB of memory which looks like a variant of their existing GTX 960 OC card.
The existing Inno3D GTX 960 OC card
The current 2GB version of the GTX 960 can be found starting at $199, so expect these expanded versions to include a price bump. The GTX 960, with only 1024 CUDA cores (half the count of a GTX 980) and a 128-bit memory interface, has been a very good performer nonetheless with much better numbers than last year's GTX 760, and is very competitive with AMD's R9 280/285. (It's a great overclocker, too.) The AMD/NVIDIA debate rages on, and NVIDIA's partners adding another 4GB offering to the mix will certainly add to the conversation, particularly as an upcoming 4GB version of the GTX 960 was originally said to be unlikely.