AMD has been pretty quiet on the bundle scene, but I think we may have had their future plans revealed to us a bit early.
In case the offer gets pulled, here is a screen grab from Newegg on May 13, 2015.
Newegg is offering a number of AMD R9 based cards with one to two free software titles. The top end R9 290 and 290X products get both Grand Theft Auto V and DiRT Rally. The value of these two titles are around $95 US. The lower end cards look to only receive DiRT Rally, which is a $35 US value.
This a pretty nice bundle considering that GTAV is still very new, and DiRT Rally is an early access title that will have a bunch of free content added to it through the next 9 to 10 months.
So far no other retailer that I am aware of is offering this particular bundle. My assumption here is that Newegg jumped the gun before AMD was able to announce it.
UPDATE: Initial information from AMD is that it "is not an AMD bundle" so we aren't quite sure what to make of this. It could be a Newegg-specific bundle, but I haven't gotten any feedback from the reseller on the issue yet.
UPDATE 2: Well, we found this certificate for the DiRT Rally portion of the bundle on Newegg.com. Clearly this is an official AMD marketing promotion but we haven't yet found anything official on the Grand Theft Auto V side of things.
UPDATE 3: And now we have this Tweet from Newegg:
UPDATE 4: After another conversation with AMD, the company is reiterating its point that it is not directly involved in the GTAV bundles we are seeing today with AMD Radeon graphics cards on Newegg. According to AMD, the bundle was solely built by Newegg and the OEMs, which explains why we don't see similar offers on identical cards on Amazon. It's likely then that Newegg interfaced with Take-Two/Rockstar to get approval for the Grand Theft Auto 5 inclusion while the DiRT Rally portion was just a happy coincidence. (Also, apparently a week ago AMD launched the DiRT Rally bundle…who knew?!?)