The last time that NVIDIA has released a graphics driver for Windows 10, they added a download category to their website for the pre-release operating system. Since about January, graphics driver updates were pushed by Windows Update and, before that, you would need to use Windows 8.1 drivers. Receiving drivers from Windows Update also meant that add-ons, such as PhysX runtimes and the GeForce Experience, would not be bundled with it. I know that some have installed them separately, but I didn't.
The 352.84 release, which is their second Windows 10 driver to be released outside of Windows Update, is also certified by WHQL. NVIDIA has recently been touting Microsoft certification for many of their drivers. Historically, they released a large number of Beta drivers that were stable, but did not wait for Microsoft to vouch for them. For one reason or another, they have put a higher priority on that label, even for “Game Ready” drivers that launch alongside a popular title.
For some reason, the driver is only available via GeForce Experience and NVIDIA.com, but not GeForce.com. I assume NVIDIA will publish it there soon, too.