These particular ASUS STRIX models don't seem to have arrived at Amazon yet but Gigabyte, Sapphire, MSI and XFX are all showing up with prices, though perhaps not reasonable availability. Newegg is also showing similar models and pricing, so keep your eyes out for the ASUS cards to appear.
Fremont, CA (June 17, 2015) — ASUS today announced the Strix R9 390X, R9 390, R9 380 and R7 370 graphics cards. Powered by the latest AMD Radeon graphics-processing units (GPUs), the new Strix R9 390X and R9 390 graphics cards are packed with exclusive ASUS technologies. These include DirectCU III with a patented triple wing-blade fan design and ASUS Auto-Extreme technology with Super Alloy Power II components for aerospace-grade production quality and reliability. All models feature GPU Tweak II with XSplit Gamecaster software for intuitive performance tweaking and instant gameplay streaming.
Cool, silent gameplay: DirectCU III with a triple wing-blade fan design
The Strix R9 390X and R9 390 are equipped with ASUS-exclusive DirectCU III cooling technology, which features two 10mm direct-GPU-contact heat pipes — outperforming reference designs for gaming performance by up to 30%. They each have three fans engineered with a patented, new wing-blade design that delivers maximum airflow and static pressure over the heat sink — giving a 105% improvement over fans without wing-blades. This exclusive triple wing-blade design operates at noise levels three times (3X) quieter than reference cards, making DirectCU III the coolest and quietest graphics card-cooling solution available to date.
The Strix R9 380 and R7 370 come with DirectCU II cooling technology, featuring direct-GPU-contact copper heat pipes and a dual wing-blade design to deliver an incredible gaming experience. All cards feature 0dB fan technology, which stops fan rotation completely during lighter gaming sessions — eliminating noise for undisturbed gameplay.
Premium quality and reliability: Auto-Extreme technology with Super Alloy Power II components
The Strix R9 390X, R9 390, R9 380 and R7 370 benefit from ASUS-exclusive Auto-Extreme technology, the industry’s first 100%-automated manufacturing process that removes human fallibility from the production line for consistent perfection — making them ultra-reliable in all scenarios, from general use to hardcore gaming and overclocking. Auto-Extreme technology eliminates flux to minimize dust buildup and oxidization, while the rear of the printed-circuit boards are totally smooth, for easy handling. This new manufacturing process is also environmentally friendly, eliminating the need for harsh chemicals and reducing production power consumption by 50%.
The new cards also feature aerospace-grade Super Alloy Power II1 components for enhanced efficiency, reduced mechanical noise under load, and lower operating temperatures for unsurpassed quality and reliability. Complementing their amazing reliability, the latest Strix graphics cards are built to be incredibly tough. The Strix R9 390X, R9 390 and R9 380 each come with a strengthened backplate that provides protection and also prevents PCB bending over time.
Tweakable and intuitive: GPU Tweak II with XSplit Gamecaster
Redesigned with an intuitive, all-new user interface, GPU Tweak II makes gaming and overclocking the new Strix cards easier and more visual than ever, while retaining advanced options for seasoned overclockers. With one click, the new Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included 1-year XSplit Gamecaster premium license — a $99 value — lets gamers easily stream or record gameplay via a convenient, in-game overlay.