SquareEnix would apparently prefer to say “no DLC or microtransactions” when referring to free, post-launch, content updates. Personally, I think “free DLC” would be an acceptable name for their plans. However you want to brand it, the new Hitman will have content added for not additional cost. This was once a common practice for PC games, at a time when they had access to internet, consoles did not, and there was nothing like Steam or Xbox Live to facilitate microtransactions.
Some of the updates could deviate from what is considered “traditional DLC” though. For instance, they might push an update that adds or modifies an NPC to be a target, but just for a couple of days. Since Hitman has been one of the games that scores how effectively you can take down opponents, PC Gamer hopes that impromptu and time-limited missions will test players on skill and intuition, rather than manufacturing a calculated strategy. In fact, some will only occur once and you might not have more than a photo to go off of.
Hitman (no subtitle) is scheduled to launch on December 8th.