As we've been saying for several months now, Windows 10 is coming in a handful of days. Naturally, Microsoft is trickling out information and marketing material leading up to it. Some of the interesting ones we can talk about. I'd normally consider a one-minute TV spot as “not very interesting”, and it probably isn't for our audience, but there was one thing that I wanted to say about it.
The ad looks through an international cast of children, and of course an adorable puppy, describing how their technology life will evolve with Windows 10. The premise is that the OS will empower everything that they do, and grow with them because of automatic updates. Of course, young children and a puppy does a lot to sell a consumer product in itself. The video currently has over 200,000 views on YouTube with an almost 20:1 like-to-dislike ratio.
But the part that interested me was the quote “for them, every screen is meant to be touched”.
In a direct way, yes. Once you provide someone with a touch screen, especially a young child, they instantly want to touch every screen in their life. This has actually led to schools refusing to install touch-based all-in-one PCs because they were worried about kids ruining the non-touch monitors.
It is odd that Microsoft would focus on “touch” in the ad, though. This leads me to the point that I want to bring up. Nowhere in the ad is “familiar” or similar verbiage used. Each example is touch, stylus, or voice. You would think that Microsoft wants to draw in the audience who avoided Windows 8.x, and yet the tone sounds identical to what they've been saying for years.
It's just a TV spot, but it sounds a bit out of tune with the last year.