Apart from manufacturers with a heavy first-party focus, such as Apple and Nintendo, hardware is useless without developer support. In this case, AMD has updated their App SDK to include support for OpenCL 2.0, with code samples. It also updates the SDK for Windows 10, Carrizo, and Fiji, but it is not entirely clear how.
That said, OpenCL is important to those two products. Fiji has a very high compute throughput compared to any other GPU at the moment, and its memory bandwidth is often even more important for GPGPU workloads. It is also useful for Carrizo, because parallel compute and HSA features are what make it a unique product. AMD has been creating first-party software software and helping popular third-party developers such as Adobe, but a little support to the world at large could bring a killer application or two, especially from the open-source community.
The SDK has been available in pre-release form for quite some time now, but it is finally graduated out of beta. OpenCL 2.0 allows for work to be generated on the GPU, which is especially useful for tasks that vary upon previous results without contacting the CPU again.