The good news from Google is that as of next month, Flash ads will be 'Click to Play' when you are browsing in Chrome. This will be nice for the moving ads but even better for defeating those sick minded advertisers who think audio ads are acceptable. However this will hurt websites which depend on ad revenue … as in all of the ones that are not behind a paywall which have Flash based ads. The move will make your web browsing somewhat safer as this will prevent the drive-by infections which Flash spreads like a plague infested flea and as long as advertisers switch to HTML 5 their ads will play and revenue will continue to come in.
The news of Chrome's refusal to play Flash ads is tempered somewhat by Google's decision to put advertising ahead of security for Apple devices. The new iOS 9 uses HTTPS for all connectivity, providing security and making it more difficult for websites to gather personalized data but as anyone who uses HTTPS Everywhere already knows, not all advertisements are compliant and are often completely blocked from displaying. To ensure that advertisers can display on your iOS9 device Google has provided a tool to get around Apple's App Transport Security thus rendering the protection HTTPS offers inoperative. Again, while sites do depend on advertisements to exist, sacrificing security to display those ads is hard to justify.
"The web giant has set September 1, 2015 as the date from which non-important Flash files will be click-to-play in the browser by default – effectively freezing out "many" Flash ads in the process."
Here is some more Tech News from around the web:
- BitTorrent kills bug that turns networks into a website-slaying weapon @ The Register
- Windows 10 download Build 10532 arrives but Chrome borkage continues @ The Inquirer
- Turning a typewriter into a mechanical keyboard @ Hack a Day