Sony's PC manufacturing division, VAIO, was spun out and sold off to Japan Industrial Partners last year. In the process, it shrunk down to about 250 employees and exited every market besides Japan. While it wasn't profitable last year, which makes sense for a restructure of this size, it expects to be floating on its own for this one.
This sounds like a SquareEnix ad…
This Autumn, which Paul Thurrott narrows down to October, VAIO will begin selling PCs through Microsoft's retail stores and website. The VAIO Z Canvas will be the first model to hit North America, which will have a PCIe 3.0-based SSD. The compute specs are less extraordinary as it is built around Intel Haswell-H and Iris Pro graphics. This is likely because the machine was previously released a few months ago in Japan, but it targets creative professionals so it should be sufficient in those areas. The high speed, PCIe SSD might even mask its weak points in typical usage.
We then get to the price. The VAIO Z Canvas will launch above $2000, which is much more expensive than the Microsoft Surface Pro 3. It comes with a stylus, keyboard screen protector, and no bloatware under the “Microsoft Signature PC” branding. We will probably need to wait and see if any pricing or last minute specification adjustments occur before launch, but this seems like it will have some issues unless the SSD is much larger than 256 GB as rumored.