Pricing, Availability, Final Thoughts
The AMD Radeon R9 Nano is not a graphics card for everyone, and honestly, it's not even a GPU for a lot of people. It creates an entirely new segment of the GPU market that focuses on both form factor, and performance, something that was not attainable to this degree before the introduction of the AMD Fiji GPU and HBM architecture. The preceding pages have gone into great detail about the technology in the R9 Nano as well as the performance, power and usability implications of adopting this card for your next system build.
It may not be a card for everyone, but it certainly will be the perfect discrete GPU for someone.
Pricing and Availability
Of all the initial information about the Radeon R9 Nano, the one that caused the most shock was the price. With an MSRP of $650, the same price as the flagship Radeon R9 Fury X card launched earlier in the summer, but without some of the more obviously flagship features (higher clock speed, integrated water cooler), it's easy to see how consumers and media were taken aback by the price tag.
- AMD Radeon R9 Fury X – $649
- AMD Radeon R9 Nano – $649
- AMD Radeon R9 Fury – $549
- ASUS GTX 970 DC Mini – $355
Clearly the ASUS GTX 970 DC Mini card is in a different price category, as it is nearly $300 less expensive than the Radeon R9 Nano. With a performance delta of just 20-30%, we would almost never recommend an upgrade to the next level card for a change in gameplay experience of that degree. However, the truth is that NVIDIA just has nothing else to offer in this same 6-7 inch card form factor that is any more powerful than the ASUS GTX 970 we used here; as NVIDIA has proven several times over the last several years when you have a technology that the competition can't match you can demand a premium. (Think G-Sync, GFE, past SLI advantages.)
AMD is asking users to trade that last 10% of performance (compared to a Fury X) for a smaller size and the ability to install a Fiji GPU in a unique set of chassis and designs.
How many R9 Nano cards will exist as the product goes on sale today is another question all together. Prices on the AMD Fury X still hover around $750-800 when you can find them and there remains only a pair of partner provided AMD Fury cards on the market: one from Sapphire and one from ASUS. Limitations on HBM production are clearly the hold up here and it's a fair question to wonder how many Nanos will ship today or for the rest of the year. This is another reason AMD is comfortable with the $650 price tag – if you are going to sell all you can possibly make in a given time period, why lower the price and cost the company margin and profit?
Closing Thoughts
I can't help but be impressed by the AMD Radeon R9 Nano in several ways. First, the performance that the card provides in a 6 inch form factor is truly impressive and we have never had near-flagship performance capability in a Mini ITX form factor design. Gamers looking to build a custom design or get 4K-capable gaming performance in a chassis that can't hold standard length GPUs will find no other option capable of matching it from AMD or NVIDIA. The design of the card doesn't quite match the sexy that the Fury X had, but it's close and considering the size constraints and the need to include a beefy vapor chamber cooler, I think the engineers did a bang-up job.
The coil whine issue on the card is something of a sore spot for me though as the rest of the technical design and implementation is spectacular. Why AMD can't address these small bugs and issues before the cards are released (see also the Fury X pump whine) is beyond me as the company has intelligent people throughout. If it's not something as simple as a component or inductor swap, and instead is something more complicated like the power delivery design on such a short PCB, then I can see why AMD would have to push forward with the release. Still, it's just one detail that leaves the door open for criticism from us and gamers looking for that perfect card.
The lack of HDMI 2.0 support should again be noted – it's something else that AMD can be correctly criticized for with the R9 Nano and all Fiji-based cards. But for the R9 Nano, that would otherwise make a perfect HTPC option for enthusiasts looking to add 4K / 60 Hz gaming capability to the living room, the omission of support is even more dramatic.
With a price tag of $649, AMD knows that the Radeon R9 Nano is not going to be a card for the masses. As I stated in my video review and throughout this story, if you are building a system that can hold a full length card, then do not buy an R9 Nano. The AMD Fury, Fury X, GTX 980 or GTX 980 Ti are going to provide more performance with less tradeoffs (cost, noise, etc.). The R9 Nano is really only for users that have a specific need for an incredibly dense discrete GPU design. And if you need or want more performance than the NVIDIA GTX 970 Mini ITX offerings can provide (along with the lower cost) then consider the R9 Nano custom built for you.
A unique design without a direct rival, for now.






Seriously…Good luck AMD
Seriously…Good luck AMD with this card, as I think its a fail at $650, when I can buy 970 mini at half the price and OC to 1400mhz! As it is the Nano only just pips 970 at 1080, 1440 okay, but once to clock the NV card, <10% diff if that....4k, hell even the 980Ti struggles....
Wow! I know it shouldn’t
Wow! I know it shouldn’t surprise me at this point, but there’s nothing like a new product to really bring the idiots out of the woodwork. That said, great job on thee review Ryan. It was well written and informative as usual. Ignore the haters and basement-dwellers that wouldn’t know HBM from one of their BMs. You guys do a great job here, keep it up! 😀
Thanks!
Thanks!
Grammar check, last page,
Grammar check, last page, last line:
“The AMD Fury, Fury X, GTX 980 or GTX 980 Ti are going to provided more performance with less tradeoffs (cost, noise, etc.).”
Cheers.
Great review, seems like a
Great review, seems like a really great albeit rather niche card.
Out of curiosity, since coil whine was at its worst in in-game menus and other situations where the frame rate would have been much higher than normal did you try turning on the frame rate limit in Catalyst Control Center at all to see if that kept it quieter? More wondering for my own purposes, considering a SFF build with this and just want to know if I can limit that coil whine.
Yah, it would definitely make
Yah, it would definitely make things quieter if you enable that. But honestly, users shouldn't HAVE to do that.
No I understand they
No I understand they shouldn’t have to, was just wondering if it would help is all
I’ve got a buddy, the only
I’ve got a buddy, the only friend from highschool who has “All the money” and he wasnts me to build him a system with 2 of these in the next 5-6 months. I like his idea, he wants a stark, empty eATX system, electric blue, no cables showing, baren, simple, stark pale blue LEDs, no shine, big window.
At this point I’m not sure if I can pull it off EXACTLY the way he wants, but I love the concept, and the challenge. And….. YEA, FUCK YEA!!!!!
Your friend is an idiot, sir.
Your friend is an idiot, sir.
I’d argue that this card
I’d argue that this card would be a good choice in a Phanteks Enthoo Evolve mATX, crossfire & watercooled . If I hadn’t gone got myself a 980ti after fury x reviews I’d have most likely gone with that set up. Good luck trying the same with two 980ti’s!
My view on the card looking at the power limit increases and corresponding clocks suggest a well binned fury x chip in a small package. Well worth the price tag imo if you can get the clocks up to the fury x and fancy watercooling it.
Personally wish they had released this sooner 🙁
Excellent. The little midget
Excellent. The little midget comes out making much noise and kicking much ass. If the runt is this powerful… just think of all the rekt ass that will be handed out by the bigger members of the Radeon family soon enough. Really exiting and game changing products are coming… I can’t wait.
Cool idea, but the price
Cool idea, but the price point…eh.. not so much.
That SFF GTX 970 is half the price and still competitive on performance, while being a year old.
Been getting the upgrade itch
Been getting the upgrade itch for quite some time now, my 8350 and 680 are still chugging along just fine at 25×14. I’m holding off till Zen and Arctic Islands hit the scene to make the jump but this card makes me want to do a build with a LIAN LI PC-TU200B Black Aluminum Mini-ITX Tower for a 21:9 1440p FreeSync display with four actual GB of memory.
the Geforce 970 also has coil
the Geforce 970 also has coil whine…
https://pcper.com/news/Graphics-Cards/GeForce-GTX-970-Coil-Whine-Concerns
After reading all this &
After reading all this & working w/ my Fury X card I have come to the view that AMD is doing some risky but very smart PR IF all works out for them as these Fiji XT projects were IMHO meant to be halo products, especially the Fury X, to demonstrate the future direction of the industry, AMD’s capacity to engineerproduce these new hardware concepts & make it all work, to get there w/ all this in front of Nvidia to get attention w/ the wait on MS to come thru w/ Win 10 OS & Directx 12 API which has been shown to favor large shader arrays w/ wide bandwidth. I believe that the R9 Nano was the main AMD cross-platform product that they wanted to go with due to still being stuck on 28nm die as this product would set the stage for AMD in 2016 to really hit back hard w/ the FinFet 16nm parts w/ Zen on the CPU side & the Artic Islands GPU’s on HBM2 on the other. I don’t think that AMD needs to sell a ton of product to recover development costs to build these cards……just cause it took them 7 years to do this doesn’t mean that incompetency is rampant at AMD per se……whether we wanted to admit it or not AMD is STILL selling plenty of Radeon R7R9 line of vid cards today on rebranded & refreshed parts, just Nvidia hit them hard w/ their remake of Maxwell on 28nm & maximized it on the rest of the already old & outdated GDDR5 platform….here is where IMHO AMD got caught flat-footed & is trying to catch back up….. I don’t believe that AMD needed to beat Nvidia w/ this new tech outright at this time….just get close enough to Nvidia’s flagship line on the front end in performance then have MS & Win 10 w/ Dx 12 API & the game developers catapult AMD out in front due to the asynchronous shader advantage that they currently hold over Nvidia before Nvidia can respond………. It’s a BIG gamble & in time we’ll see if it pays off.
Ryan-Could those coils be
Ryan-Could those coils be encapsulated in resin and still do
their job?
You’d think with the reduced phases they could use high quality
inductors-even custom if they had to-not like there’s going to
be millions of these made-and plenty wiggle room on cost…….
Look at this in this
Look at this in this way…….w/ the R9 Nano’s debut & the few real review results that are out AMD just laid down a big challenge to Nvidia to put forth a product that can put out near 980-like performance on 175W TDP in a FF size as small as this Nano is RIGHT NOW…………. Don’t lose sight of this fact…….. Remember the review facts that showed Fiji XT GPU’s (Fury X’s)in CrossfireX scale out at near 100%………now here’s 2 R9 Nano’s turn to further drive this home again also in CrossfireX………
Remember also the AMD 2-Fiji XT GPUs part built on HBM w/ both GPU’s & HBM mounted on the same interposer which changes the game concerning the mem limitations of GDDR5 in multi-GPU config (both GPU’s can use all the mem available….all 8 Gb of it due to HBM design)is due to debut later this month, 1st of next…….. I believe this part is going to cut into Nvidia even harder as it should knock the Titan X off in both performance but also relative TDP(the R9 Nano demonstrates this potential)& cost will not be a factor by then…….if AMD gets this part right it will be VERY hard for Nvidia to top w/ current GDDR5 tech until they can respond w/ Pascal on HBM2 next year & by then the results should demonstrate their new focus in engineering prowess at AMD to innovate just as they could back in the ATI days……which is exactly what AMD CEO Lisa Su has been saying & banking on all this time was their story line….thus the resurrected Fury naming for this tech……..
Pricing is simply reflecting the result of having a cutting edge product readily available that the competition has no counter part to compete w/ it…..no different w/ Nvidia & Maxwell…… The real test for AMD is if this part will sell at enough volume to vindicate their game plan as the Nano is the showcase part that demonstrates the validity of this new tech & was the target of all the Fiji XT GPUs & HBM talk in the 1st place………
This is what I believe was AMD’s whole plan from a marketing approach…..the stuff that this Roy spewed out actually did something that could be a positive in a negative light……it’s got y’all’s attention to focus on this part & consequently start drawing more attention to this from others & start up conversation around the Nano……….
Touche’
I can’t believe the frikkin
I can’t believe the frikkin thing is priced so high – what a scalping disappointment.
Why is this card still priced
Why is this card still priced so damn high? AMD’s heads have swollen and for absolutely no reason!I love AMD, But I love AMD because they always had great prices, This year their prices suck! ANd this is also why their stocks are still going down! Because apparently they never learn!