I say slowly shutting down because the service will remain active for a little while, letting users finish their subscriptions or use the free option. As of now, the only announced date is that Rdio will no longer renew subscriptions (or accept new paying customers) on November 23rd.
The company recently filed for bankruptcy, after trying to raise more capital and find other ways to keep the business running. Pandora will pay $75 million for the remnants of the service, although that could change if a better offer surfaces or an issue arises in bankruptcy protection. The press release states that “many members of the Rdio team will continue to shape the future of streaming music, applying our tradition of great design and innovative engineering on an even larger stage with Pandora.” It further states “Pandora is not acquiring the operating business of Rdio,” but rather just “the technology and talent.”
Rdio has not given a date that their service will end. This news is disappointing for me, because Rdio was the first music streaming service in Canada, at least that I found out about, which led me to choose it.