Here is another x86 smartphone from ASUS. Sebastian reviewed the ZenFone 2 in June, which he gave an Editor's Choice award to. It was a high-performance, very responsive phone with a great, IPS screen, and it was available for just $199 or $299.

Today, they are announcing the ZenFone Zoom. This one has a 3x optical zoom using lenses from HOYA. The camera also has a laser autofocus that, ASUS claims, can adjust in three hundredths of a second. While auto modes are available, it also allows the user to override ISO gain, exposure, white balance, and “other options.” It has a dual-LED flash, which is said to generate photos with “more lifelike colors and skin tones.” No flash can overcome the physics of flooding light from a single, small point source. Any dominant light will dominate shadows, which exaggerate wrinkles, intensify oil glare, and so forth. While you will always get better photos in an environment that is lit from several, wider angles, it's good to have a flash that can make the most of a bad situation (have a good control over color, etc.).

Two SoCs are available for this phone. The lower-end chip is the same as the ZenFone 2's higher-end one, the Intel Atom Z3580 (up to 2.3 GHz boost). A higher-end processor is available as well, the Z3590, which gives a 200 MHz bump in boost frequency (up to 2.5 GHz boost). All models are backed with 4GB of RAM, which is a huge amount for a phone. It will come in two storage sizes: 64GB or 128GB. It also includes a MicroSD card slot that supports up to 128GB. It uses the Intel LTE modem.

The ASUS ZenFone Zoom will be available in February, with prices starting at $399.

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