Of course, the Polaroid name is a trademark used under license for these phones. According to FoneArena, Southern Telecom is the underlying manufacturer, who I don't know much about. These sorts of arrangements happen frequently, such as when Funai licenses RCA and Magnavox to sell consumer electronics in department stores. It's basically an endorsement, with maybe some cross-promotion.
Image Credit: GSMArena
There were two types of phones at CES. I wasn't there personally, and I don't think anyone at PC Perspective saw these, so I'm not sure how they were announced at the show. Each image were product renders, so I'm guessing they weren't at a booth. Regardless, the specs are listed and they seem really good for the price.
The low-end version is called the “Polaroid Snap,” which is also the name of a previously released digital camera with an instant printer. The phone is based on a 720p, IPS panel in one of three sizes: 5-inch, 5.5-inch, or 6-inch. It has a quad-core processor of some sort with either 1GB or 2GB of RAM. They ship with Android 5.1.1, but some (not all) sources claim it will be upgraded to Android 6.0. Both front (5MP) and rear (13MP) cameras have LED flashes. The 1GB version has 8GB onboard storage (eugh!) but the 2GB one has 16GB of storage. Small, but that's all for $130 – $180 USD.
Image Credit: GSMArena
Then we get to the Polaroid Power.
As you can guess, this is the more powerful version. It has a 6-inch, 1080p, IPS panel, which is backed by an eight-core, 64-bit processor. It has 3GB of RAM and 32GB of storage, which makes it much more interesting. The front (now 8MP) camera seems to have lost its flash, but the rear (13MP) one still has one. Again, it ships with Android 5.1.1 but definitely can be upgraded to Android 6.0. All of that hits a $250 price point.
All phones have a 3000 mAh battery, but they come with an 8000 mAh external booster.
As someone who rarely uses smartphones, this could be a decent offering for the price. In general, the mid-range smartphone ecosystem is getting quite competitive, as we've said on our year-end podcast. There is room for high-end devices to keep their mark, but at least there's a better gradient between cheap, “feature” phones and impressive, high-end devices.
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