You might wonder what makes a graphics card “designed for VR,” but this is actually quite interesting. Rather than plugging your headset into the back of your desktop, EVGA includes a 5.25” bay that provides 2x USB 3.0 ports and 1x HDMI 2.0 connection. The use case is that some users will want to easily connect and disconnect their VR devices, which, knowing a few indie VR developers, seems to be a part of their workflow. The same may be true of gamers, but I'm not sure.
While the bay allows for everything, including the HDMI plug via an on-card port, to be connected internally, you will need a spare USB 3.0 header on your motherboard to hook it up. It would have been interesting to see whether EVGA could have attached a USB 3.0 controller on the add-in board, but that might have been impossible (or unpractical) given that the PCIe connector would need to be shared with the GPU (not to mention the complexity of also adding a USB 3.0 controller to the board). Also, I expect motherboards should have at least one. If not, you can find USB 3.0 add-in cards with internal headers.
The card comes in two sub-versions, one with the NVIDIA-style blower cooler, and the other with EVGA's ACX 2.0+ cooler. I tend to prefer exposed fan GPUs because they're easier to blow air into after a few years, but you might have other methods to control dust.
Both are currently available for $699.99 on Newegg.com, while Amazon only lists the ACX2.0+ cooler version, and that's out of stock. It is also $699.99, though, so that should be what to expect.