Jon Peddie Research, which is market analysis firm that specializes in PC hardware, has compiled another report about add-in board (AIB) sales. There's a few interesting aspects to this report. First, shipments of enthusiast AIBs (ie: discrete GPUs) are up, not a handful of percent, but a whole two-fold. Second, AMD's GPU market share climbed once again, from 18.8% up to 21.1%.
This image seems contradict their report, which claims the orange line rose from 44 million in 2014 to 50 million in 2015. I'm not sure where the error is, so I didn't mention it in the news post.
Image Credit: JPR
The report claims that neither AMD nor NVIDIA released a “killer new AIB in 2015.” That… depends on how you look at it. They're clearly referring to upper mainstream, which sit just below the flagship and contribute to a large chunk of enthusiast sales. If they were including the flagship, then they ignored the Titan X, 980 Ti, and Fury line of GPUs, which would just be silly. Since they were counting shipped units, though, it makes sense to neglect those SKUs because they are priced way above the inflection point in actual adoption.
Image Credit: JPR
But that's not the only “well… sort-of” with JPR's statement. Unlike most generations, the GTX 970 and 980 launched late in 2014, rather than their usual Spring-ish cadence. Apart from the GeForce GTX 580, this trend has been around since the GeForce 9000-series. As such, these 2014 launches could have similar influence as another year's early-2015 product line. Add a bit of VR hype, and actual common knowledge that consoles are lower powered than PCs this generation, and you can see these numbers make a little more sense.
Even still, a 100% increase in enthusiast AIB shipments is quite interesting. This doesn't only mean that game developers can target higher-end hardware. The same hardware to consume content can be used to create it, which boosts both sides of the artist / viewer conversation in art. Beyond its benefits to society, this could snowball into more GPU adoption going forward.
Well AMD GPUs released in
Well AMD GPUs released in 2015, back to 2012(GCN 1.0 not so much), have that Asynchronous Compute ability that is ready made for the new DX12/Vulkan Graphics APIs that will be/are able to make use of all that latent/intrinsic and now released Asynchronous Compute potential(via DX12/Vulkan) for AMD’s fully in the GPU’s hardware asynchronous compute on its GCN based graphics SKUs!
So all the while folks where focusing on AMD’s power usage metrics compared to Nvidia’s power usage metrics are now going to see the real reason why Nvidia’s Maxwell based GPUs are just not there because of there lack of fully in the hardware asynchronous compute ability! Nvidia has to implement its GPU processor thread dispatch in software so its current GPUs can not manage their GPU processor thread dispatch/switching to such an extent that Nvidia’s Maxwell based GPUs leave plenty of their execution units idle even with plenty of GPU work backed up in their work queues!
Nvidia gimped down their hardware resources in order to sale their power usage metrics to potential customers and apparently Nvidia was not thinking about the future of the new Graphics APIs and gaming engine/software ecosystems like VR that will make very good use of all that Hardware based asynchronous compute ability for DX12/Vulkan with the fully implemented in the GPU’s hardware asynchronous compute inside AMD’s GCN based GPUs! Nvidia needs to get that fully in hardware asynchronous compute ability ASAP or Nvidia will lose customers PDQ.
Thats good news! I like to
Thats good news! I like to see AMD take market share from Nvidia. Hopefully they can keep that pressure with further growth into the next 2-3 years. It would be nice to see some growth in their CPU’s vs Intel market share as well.
I have both Intel and Nvidia in my gaming PC but competition is a good thing. Its keeps pencils sharp for consumer pricing, it keeps innovation moving forward and developers hungry. All are good for the consumer.
I’m sure GTAV resulted in a
I’m sure GTAV resulted in a lot of GTX970/980 sales and AMD boards.
AMD is well known for FUD
AMD is well known for FUD MANTLE (VRAM leak ERROR) and DX12 & ‘Asynchronous Compute’ fake PR Shows. They lost the first DX12 game in day ONE….. same as broken AMD Mantle PR API …. up to 50% faster than Diract X – real AMD FANBOY PROMO SHOW for Kiddy’s!
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