A smartphone is nothing without a large selection of quality apps these days, and to that end it seemed Microsoft was going to follow the BlackBerry OS 10 method (injecting life into a platform barren of software by borrowing Android apps) when they announced the "Windows Bridge for Android" last year.
(Image credit: Microsoft)
Blackberry accomplished this by adding the Amazon app store to OS 10, which gave BB users at least some of the apps an Android user has access to via Google Play. BlackBerry also provided devs tools to help them convert Android apps to run on the BB 10 OS platform, but the market share of BB OS 10 just isn’t high enough to justify many doing this.
Microsoft appeared to be headed in this direction when they introduced Project Astoria at last year’s Build conference, which was going to enable devs to bring Android apps over to the Windows mobile OS. Well, that’s over. In an update published yesterday by Kevin Gallo, Microsoft’s Director of Windows Developer Platform, this news was spun positively (of course).
“We also announced the Windows Bridge for Android (project “Astoria”) at Build last year, and some of you have asked about its status. We received a lot of feedback that having two Bridge technologies to bring code from mobile operating systems to Windows was unnecessary, and the choice between them could be confusing. We have carefully considered this feedback and decided that we would focus our efforts on the Windows Bridge for iOS and make it the single Bridge option for bringing mobile code to all Windows 10 devices, including Xbox and PCs. For those developers who spent time investigating the Android Bridge, we strongly encourage you to take a look at the iOS Bridge and Xamarin as great solutions.”
To editoralize here a bit, I will add that I own a Lumia smartphone, and in my experience Windows Phone is an innovative and extremely efficient mobile OS. However, the lack of quality apps (and the non-existent updates for those that do exist) is too great a barrier to use a Windows Phone as my primary device. It’s telling that BlackBerry's latest smartphone, the Priv, runs Android, as BlackBerry has effectively given up trying to compete with their own OS.
BlackBerry Priv, which runs the Android 5 OS (image credit: BlackBerry)
Microsoft seems unwilling to do this, but they are a software company first and foremost and that's not surprising. But as a hardware company they have struggled with portable devices, as we saw with the ill-fated Kin smartphone, and of course the Zune music player. Android is the only realistic option if you want to compete with iOS on a smartphone, but Microsoft hasn't given up on the OS just yet. As much as I like the tiled interface, I think it's time to say goodbye to this iteration of Windows Mobile.