Micron has announced their own PCIe 3.0 NVMe devices today, in HHHL, M.2 and 2.5" form factors.  The specifications are a little sparse at the moment, we do not know the flash which resides within the devices nor the endurance differences between the 7100 PRO series which is designed for read heavy scenarios or the 7100 MAX which is for mixed usage.  In addition to the 7100 series, they also announced the 9100 series which ranges in size from 800GB up to 3.2TB and has theoretical sequential reads of 3GB/s and writes of 2GB/s.  The Register was not provided with any specific pricing but Micron suggested the 7100 series could be priced similarly to SATA drives, while the 9100 series will obviously lie outside the boundaries of Ryan's Law.

You should also take a look at the information Al gathered while he was at the product launch.

"These NVMe SSDs complement Micron's existing S600DC SAS SSDs, which are now shipping in volume. The 7100 is the smaller product and the 9100 its big brother. Both have a PCIe gen 3 NVMe interface, which is faster than the 12 Gbit/s SAS interface used by the S600DC flash drives."

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