Western Digital rolled out their Se / Re / Xe branding back in mid-2013. Since that time, a lot has changed in the rapidly evolving enterprise storage industry. SSDs are encroaching into more of the data center rack space out there, and the need for small capacity 10k and 15k RPM drives is dropping substantially in favor of more power efficient (in power and capacity per dollar), larger spinning disks.
With these winds of change comes today’s announcement from Western Digital:
The new Gold lineup appears to be a merging of old and new product lines. The 6TB and below Re series are essentially being absorbed under the new Gold label, but 6TB will no longer be the top capacity offered to WD enterprise customers. A new 8TB capacity will be offered in the form of a HelioSeal drive. The 8TB model will share more parts with the HGST He8 than WD’s previously released 8TB Red, including HGST’s Media Cache architecture, which should yield a nice boost to sustained random write performance over drives lacking this technology.
The press release does not state this, but I suspect WD will be phasing out their Se and Xe product lines over the coming months in favor of Helium-filled drives of the 5400 (Red) and 7200 (Gold) RPM variety. Fewer lines to manage should help them tighten things up a bit and reduce costs even further over time.
We’ll be reviewing the new 8TB Gold just as soon as samples arrive for testing, so stay tuned!
Full press blast appears after the break.
WESTERN DIGITAL ENHANCES ITS DATACENTER PORTFOLIO
WITH WD GOLD HARD DRIVES
New Color Designated Line Features up to 8TB Capacity with Optimal Performance, High Capacity and Enhanced Reliability for Datacenter Applications
IRVINE, Calif. – Apr. 19, 2016– Western Digital Corporation (NASDAQ: WDC), a world leader in storage solutions, today announced the expansion of its award-winning color portfolio with a new line; WD Gold™ datacenter hard drives. WD Gold datacenter hard drives are designed for a broad range of applications – including small- to medium-scale enterprise servers and storage, and rack-mount datacenter servers and storage enclosures. WD Gold drives are currently available at select U.S. distributors, resellers and through the WD Store.
With purpose-driven designs for the datacenter, WD Gold datacenter hard drives are launching with a new, high-capacity configuration of up to 8TB that offers HelioSeal® helium-technology for performance, ideal capacity per square foot, power efficiency and low power consumption for datacenter environments. WD Gold datacenter hard drives feature an optimized design with an 8TB option that helps reduce the TCO (Total Cost of Ownership) of servers and storage systems, benefiting IT administrators challenged with growing storage capacity needs on limited budgets. WD Gold hard drives will also include a premium dedicated support line for customers worldwide.
“Western Digital has a proven history of providing award-winning purpose-driven products for unique requirements of each application environment, like WD Red®, WD Purple® and WD Blue® drives,” said Brendan Collins vice president of product marketing, Western Digital Corporation. “WD Gold is a pinnacle part of the color portfolio strategy and another step in creating optimized drives for the markets we serve. Our continued goal is to deliver the most competitive and reliable solutions on the market.”
WD Gold datacenter hard drives include:
• Improved power efficiency – New electronics enhance power efficiency up to 15 percent. HelioSeal technology enables up to 26 percent lower power consumption.
• Better performance – Up to 18 percent sequential performance improvement over previous generation WD Re™ 4TB datacenter drives, and up to 30 percent improvement in random write performance over previous generation WD Re 6TB datacenter drives through media-based cache, and up to 3x improvement over competitive offerings
High reliability – WD Gold incorporates best-of-breed design, manufacturing and test processes to achieve one of the highest reliability ratings in the industry – 2.5 million hours MTBF (8TB offering)
· Dedicated Premium Support Line and WD Gold Model Numbers – Western Digital offers a 24/7 premium support line for WD Gold customers and can be reached at U.S.: (855) 559-3733; International: +80055593733. WD Gold model numbers:
- 8TB: WD8002FRYZ
- 6TB: WD6002FRYZ
- 4TB: WD4002FYYZ
More information about the WD Gold hard drives and terms of the limited warranty may be found on the company website at www.wd.com.
About Western Digital
Founded in 1970, Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is an industry-leading developer and manufacturer of storage solutions that enable people to create, manage, experience and preserve digital content. It is a long-time innovator in the storage industry. Western Digital Corporation is responding to changing market needs by providing a full portfolio of compelling, high-quality storage products with effective technology deployment, high efficiency, flexibility and speed. Its products are marketed under the HGST and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. Financial and investor information is available on the company’s Investor Relations website at investor.wdc.com.