So here's an interesting bit of news from Colorful, via Videocardz and LG Nilsson. Remember when on-board graphics was a pejorative? Since the GPUs that are attached to many CPUs tend to sufficiently cover everything below a discrete graphics add-in board, there is not a whole lot of mind-share for discrete, on-board GPUs. You get the occasional desktop-style device with a mobile add-in module, but that's about it.
Image Credit: LG Nilsson (via Videocardz)
In this case, it looks like Colorful, the Chinese PC hardware manufacturer, integrated the required components from a GTX 1070 directly onto a motherboard's PCB. We've heard rumors that GP104 would be available in mobile form-factors in a few months, so it's possible that this draws from some laptop initiatives, but it's interesting to see others consider it too. As Videocardz pointed out, this is not an ATX-standard board, so it's possible that Colorful is planning on getting into (or supporting someone getting into) small form factor desktops or is building hardware for all-in-one PCs.
So what's next? A vendor like ASUS making a VRWorks Audio sound card with integrated Pascal?