The Wall Street Journal is reporting that AMD's upcoming Polaris graphics cards will be priced no higher than $199, a startling move to say the least.
The report arrives via VideoCardz.com:
"According to WSJ article, Polaris GPUs will cost no more than 199 USD. First systems equipped with Polaris GPUs will be available end of June:
'Advanced Micro Devices Inc. is angling to lower the cost of virtual reality, targeting the field with a new line of graphics hardware priced at $199—half or less the cost of comparable products.
AMD said the first chips based on its new Polaris design are expected to arrive in graphics cards for personal computers at the end of June. The company aims to help push the starting cost of PCs that can deliver VR experiences as low as $799 from above $1,000.'"
The report lists the high-end Polaris card as the "RX 480", which would be a departure from the recent nomenclature (R9 290X, R9 390X). Pricing such a card this aggressively not only creates what one would hope to be an incredible price/performance ratio, but is likely an answer to NVIDIA's GTX 1080/1070 – especially considering NVIDIA's new GTX 1070 is as fast as a GTX 980 Ti.
Is the Radeon RX 480 really the top end card, or a lower-cost variant? Will there be a 490, or 490X? This report certainly doesn't answer any questions, but the possibility of a powerful new GPU for $199 is very appealing.