Sound Testing, Pricing and Closing Thoughts

We ran the reference cooler on the new Titan X through our standard noise testing.

Under a full load, the new Pascal-based Titan X is not a quiet card – it is louder than the GTX 1080 Founders Edition and basically matches the sound performance of the GTX 980 Ti. This just makes sense – the coolers are nearly the same and the 250 watt TDP means that the work load is essentially identical.

Pricing and Availability

I mentioned it on the first page: the NVIDIA Titan X based on Pascal is only sold through and is priced at $1200.

Even with prices on the GeForce GTX 1080 staying ABOVE $699 since launch, the Titan X is a significant price increase over the current market. For $500 more, you get 12GB of GDDR5X instead of 8GB, and a ~35% increase in performance over the GTX 1080. The Titan X isn't going to win any value awards and it won't win in any graph of performance per dollar either. The Titan X comes in $200 more than the last Titan X launched at (which is a curious and infuriating practice to be sure) but for gamers or GPGPU nuts that want the very best, you can't argue with the results.

Closing Thoughts

As we have said with all previous NVIDIA Titan reviews, this is not a card for the budget minded. It's for people that have more money than time, more money than they need. Or maybe you just value PC gaming above anything else in your life – and that's fine, I was there once. Before a wife, and kids… If you worry about how much you are spending on your gaming PC, do not buy the Titan X!

However, if you want the very best and you want it right now, you can't do any better than the new Titan X based on Pascal. It is 15-40% faster than the GeForce GTX 1080 based on GP104, a card that took the flagship title itself just a little over a month ago! If you are an owner of a GTX 980 Ti, you'll find the Titan X to be a 40-80% performance improvement with the higher end of that range kicking in if you are playing at 4K.

Do we expect there to be a GeForce GTX 1080 Ti at some point that might split the difference between the GTX 1080 and the new Titan X? Yes. When? No idea – it could be next week the way NVIDIA is pumping out GPUs! If you would be pissed if a 12GB 1080 Ti was released in August with slightly less performance for $999 – don't buy the Titan X.

One area that I think needs some attention – AMD's lack of competition on the high end is starting to get ridiculous. In every game we tested, except Hitman, the Titan X is 70-120% faster than the fastest single GPU AMD graphics card, the AMD Fury X. Obviously, there is a process technology gap, a cost gap, and a timing gap – but AMD is falling not just slightly behind, but PAINFULLY behind NVIDIA when it comes to flagship performance. The Radeon RX 480 is a great card and gives AMD a competitive option at the $250 price point but there are plenty of gamers buying at higher prices, where margins are fattening NVIDIA up to do this battle again in 12-18 months.

At the end of the day (and I am 9 minutes from that as I type this), the new NVIDIA Titan X based on the Pascal GP102 GPU is the fastest graphics card on the market, period. If you want the best, and have the wallet to support your addiction, you can't get anything better than this.

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