NVIDIA has just announced that specially marked, 10-series GPUs will be eligible for a Gears of War 4 download code. This bundle applies to GeForce GTX 1080 and GeForce GTX 1070 desktop GPUs, as well as laptops which integrate either of those two GPUs. As always, if you plan on purchasing a GPU due to this bundle, make sure that the product page for your retailer mentions the bundle.
Also, through the Xbox Play Anywhere initiative, NVIDIA claims that this code can be used to play the game on Xbox One as well. Xbox Play Anywhere allows users to purchase a game on either of Microsoft's software stores, Xbox Store or Windows Store, and it will automatically count as a purchase for the cross-platform equivalent. It also has implications for cloud saves, but that's a story for another day.
The bundle begins today, September 20th. Gears of War 4 launches on October 11th.