ASRock was hit hard by the downturn in PC sales over 2016, they shipped less than four million motherboards over the whole year. The rumour over at DigiTimes is that thanks to the tiny profit margin garnered from orders by Asustek Computer and small white-box builders in China ASRock will no longer be bidding for work from those sources. Instead their parent company, Pegatron, will be shifting most of their own motherboard and GPU design and production to ASRock along with the services they previously provided to system integrators. This will shift their focus away from Apple, and should provide a boost to the overall business in addition to their new lines of Intel and AMD motherboards.
"For 2017, orders from SI clients and the launch of Intel's Kaby Lake platform are expected to boost the company's performance. The company has launched new Z270-based motherboards, looking to expand its presence in the mid-range to high-end sector. Motherboards using AMD's new chipsets are also expected to launch after March which should also benefit the company's profits."
Here is some more Tech News from around the web:
- Microsoft tells enterprises that Windows 7 isn't fit for purpose @ The Inquirer
- Prepare for ReRAM speed! Crossbar samples SMIC chips @ The Register
- Two new Raspberry Pi models emerge steaming from the oven @ The Register
- Windows 10 Anniversary Update crushed exploits without need of patches @ The Register
- Microsoft Patent Hints At Foldable Tablet Design For Surface Phone @ Slashdot