iStaging is virtual-, augmented-, and mixed-reality company that focuses on the real estate, interior design, furniture, and related industries. The news that lead to this post is that Yungching Realty Group, based out of Taiwan, has partnered with iStaging to enhance their real estate business with VR and AR. The demo that they are showing at their press conference was a virtual street, which presented information about restaurants, schools, and other points of interest for someone researching the neighborhood.
I’d expect our audience is more interested in the technology side of this, although let us know in the comments (or via email – my address is in my author page linked on the byline) if you’re interested in the enterprise / real-estate side. From the technology standpoint, it’s interesting to see applications like these push high-end graphics into more and more businesses, large and small. Likewise, these applications give a stable income that XR technology companies (ex: HTC Vive) can rely upon while they find a foothold in fickle, but potentially lucrative consumer market.
Lastly, I’m curious what applications will be possible when another round of innovation learns from this generation. What does this enable, even if only by expanding what people think is possible?
Definitely something to think about.