For a limited time (UploadVR claims six weeks although I don’t see where that listed on any official source) Oculus has reduced the price of the Rift + Touch VR system from $598 to $399 USD. For us Canadians out there, this translates to $549 CDN, which is about on par with the exchange rate these days. Their hope is to bring VR into the price range of a gaming console, which multi-platform gamers are (obviously, otherwise they wouldn’t be multi-platform) willing to accept.
This also puts it at almost exactly half of the price of the HTC Vive in both countries, which makes for an interesting comparison. They both offer about the same level of hardware, albeit with some minor differences, and Oculus has been pushing quite a bit of exclusive, free content, like Robo Recall. One concern that I have, however, is whether Oculus can maintain stock levels throughout the entire period, since availability was one of the areas that HTC got right, and did so long before Oculus.
The cynic in me also wonders how long it will be before HTC and Oculus VR release their second-generation consumer VR kits. All we’ve heard about from HTC is accessories, like the wireless upgrade kit and the tracker, alongside a Daydream-based standalone unit, which is a much different market than PC VR.
Either way, $399 is quite cheap for what you’re getting, so it seems like a good deal if you're interested.