Windows 10 Mobile has been in a holding pattern for a couple of years now. Microsoft has not really announced any new hardware initiatives, but they were also saying, consistently, that the platform would get revisited in some other year. Likewise, they were keeping the mobile OS up-to-date, even tying Insider builds roughly in lockstep with PC build releases. If you were also paying attention to the Windows on ARM announcements, you could assume that Microsoft was waiting for several pieces to fall into place before pushing, once more, with all of their weight.
Of course we'll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren't the focus. ???? https://t.co/0CH9TZdIFu— Joe Belfiore (@joebelfiore) October 8, 2017
Today, Joe Belfiore of Microsoft has tweeted that features and hardware “aren’t the focus”. Windows Central goes on to note that some enterprises have already adopted Windows 10 Mobile.
We have tried VERY HARD to incent app devs. Paid money.. wrote apps 4 them.. but volume of users is too low for most companies to invest. ☹️ https://t.co/ePsySxR3LB— Joe Belfiore (@joebelfiore) October 8, 2017
He also goes on to discuss initiatives that they’ve attempted to attract app developers. They commissioned works, and even built apps to get third-parties started. They didn’t take off because there wasn’t enough users. (Personally, I was scared off by development requirements and restrictions back in the Windows 8 Developer Preview days, which is an ongoing issue with UWP. That said, the developers that Joe Belfiore is talking about are the type who would publish on iOS, so that’s not an issue for them.)
But let’s think about this for a second. Microsoft still seems to be pushing Windows 10 for ARM, and it’s ever-less likely to be for an upcoming mobile initiative. So, why are they doing that? I can see how they would be concerned that Intel and AMD, in the future, repeat the mistakes of ~2007-2010 and fail to keep up with ARM vendors on an important market segment (which was tablets and mobile phones at the time, but might not be going forward). It could be a good opportunity to make this big change while the rest of the company is struggling with many other big changes, rather than waiting for the dust to settle to try again (although that’s already happened a few time over the last several years). Also, there are some implications for the server market, although I always assumed things like x86 emulation was for the consumer and enterprise markets.
It’s also possible that they don’t really have a cohesive plan. Some of these ideas could be running on momentum alone, until they gradually come to a stop.