Cooler Master have started out their announcements at CES with several coolers and a fair sized allotment of case models.  First up is an aircooler designed for SFF systems, the MasterAir G100M and its horizontally mounted fan.

The entire cooler stands 46.3mm tall, perfect for slim cases and still manages to cool processors of up to 130W TDP.  It does of course bear RGBs for those who like a warm glow from their coolers. 

For those who want a bit more lighting options for water or air cooling, the new MasterLiquid ML240 SMART and MasterAir MA410M are the ones you want to pick up.  Not only do you get 16.7 million colours of RGB but you can use the SMART temperature detection feature to have your colours change accordingly. 

The MasterCase H500M and 500P share similar capabilities, windowed sides and a pair of 200mm RGB fans at the front for airflow and aesthetics, a PSU shroud, cable covering accessories and support for radiators up to 360mm.  To differentiate them, the H500M offers more connectivity at the front, a Type-C USB, four USB 3.0 ports and two 3.5mm jacks while the H500P is for more stylish designs and offers you the ability to mount your GPU vertically. 

The MasterBox Q300P and Q300L offer some mobility for those who move their systems on a regular schedule.  The I/O panel you see on the side can be placed in six different locations and the case itself is happy sideways or upside down, depending on your preference.  The four carrying handles you see are removable if you so desire.

The MasterBox MB500 and TD500L offer a somewhat different look on the front and with a little work you can have your RGBs offer different highlights depending on the view angle of the system.  These are also large enough to offer six 120mm fans or their equivalent in radiators, GPUs of up to 407mm will fit in the case and there is 19mm of space between the motherboard tray and side panel to give you enough space to get creative.

There are also updates to the MasterCase MC-Series which come with the M-Port for extra options in your design as well as the Trooper SE and Stryker SE line ups which we may see more of over the week.