On Feb 15th Chrome will push out an update which will enable ad filtering on the popular web browser. They will not take this to the extremes of many ad blocker or script filtering add-ins but instead will block ads which do not conform to the guidelines of the Coalition for Better Ads. That would mean full page ads with a timer to prevent you from accessing the page until it hits zero, ones with autoplaying audio, pop ups and .
There will likely be some unintended consequences, as various text editors have pop ups to recover data and there are sites where you want autoplaying content so we shall see how Chrome modifies their ad filter over time. This is good news for websites as it does not completely prevent ad revenue, only encourages the owners to ensure the ads they allow to be displayed follow certain guidelines. Pop by Slashdot if you want to join in their reasoned and informed discussion about tomorrows update.
"Chrome's ad filtering is designed to weed out some of the web's most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, just ones that are considered bad using standards from the Coalition for Better Ads. Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome's ad filtering, which will hopefully result in less of these annoying ads on the web."
Here is some more Tech News from around the web:
- Tearing Down a $1000 E-Ink Display @ Hack a Day
- Microsoft patches two nasty Outlook bugs in latest Patch Tuesday release @ The Register
- Apple HomeKit borkage leaves some unable to set up HomePod speaker @ The Inquirer
- Face, face, face! Apple, TrueDepth and a nose-driven iPhone X game @ The Register
- With Google’s “Reply,” an AI bot replies to IMs for you with just a tap @ Ars Technica
- Dead Space is FREE for a Limited Time @ TechARP
- The King of Fighters 2002 is FREE for a Limited Time @ TechARP