Targeted advertising is all the rage right now and now FireFox wants in on the (class) action. Starting with Firefox 60 sponsored content will start showing in your browser, though perhaps not the Pocket variety which is very easy to disable. The reason is that Mozilla needs revenue, which is not flowing in great enough quantities from other streams, and they claim the ads will be "Worthy of your time. Not just clicks."; whatever that might mean.
They are implementing this in a unique way, not only keeping all the data on your machine instead of slapped into a cloud somewhere, but also allowing you to access the harvested data yourself. Perhaps you will be able to erase the one search you did on toilet seats so that you are no longer bombarded with targeted ads that think you either have 50 bathrooms or consider them single use products. The new browser arrives on the 9th; pop by The Inquirer for more info.
"It promises that "all personalisation happens at the client side" – this means that your data is kept on your computer, not uploaded. It also adds that as Firefox is entirely open source, you can look under the bonnet and see exactly what data is or isn't collected."
Here is some more Tech News from around the web:
- Intel outlines its struggles with 10-nm chip production @ The Tech Report
- Microsoft shows how Outlook is fighting back against Gmail with new features @ The Inquirer
- Starting Today, Google Chrome Will Show Warnings for Non-Logged SSL Certificates @ Slashdot
- Google I/O 2018 preview—What we’re expecting from Google’s big show @ Ars Technica
- DRAM makers sued (yet again) for 'fixing prices' (yet again) of chips @ The Register
- Grain boundaries limit heat flow in diamond @ Nanotechweb
- Volkswagen, Audi Cars Vulnerable To Remote Hacking @ Slashdot
- Dell Precision Contest : Win 12 Months Of iflix!