It will be a surprise to many that Supreme is a skateboard fashion brand; even more surprised was Supreme, when Samsung announced they were forming some sort of partnership with the company. It seems that a knock-off version of the New York based provider of duds for skaters exists in Italy, thanks to a less than effective trademark and that company not only convinced Samsung they were the real deal but also that it would benefit Samsung to partner with them to host a big fashion show in Beijing.
Samsung is rather embarrassed about the whole thing, so don't taunt them too much. Pop by Ars Technica for a bit of a lesson on why you should double check anything a skater tells you is true!
"Supreme is not working with Samsung, opening a flagship location in Beijing or participating in a Mercedes-Benz runway show. These claims are blatantly false and propagated by a counterfeit organization."
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