The ROG Maximus XI Formula is a rather nice looking board, for those who prefer their guts hidden beneath a nice RGB encrusted, waterblock enhanced covering.  Beneath the covering are some interesting design choices, for instance you will find a pair of M.2 mounts between the first and second PCIe slots which fit into that small space by being installed in opposite directions.  There are numerous features on this high end board which are covered in [H]ard|OCP's review, and at the end you will also find an official statement from ASUS about their "Twin 8-Phase" VRM claims and the removal of phase doublers.

"ASUS brings us the one of it most aesthetically pleasing and expensive Z390 motherboards this generation. Even if you have no interest in spending a ton of money on an LGA 1151 motherboard, you will want to give this Formula a look as it certainly shows us that ASUS is not sitting around on its thumbs on the high end"

Here are some more Motherboard articles from around the web:

Motherboards