When AMD announced its upcoming Ryzen 3000-series desktop lineup at Computex (followed by the surprise reveal of the 16-core 3950X at E3), the company touted superior core counts than competing Intel processors at the same price points. And while Intel has argued that many workloads won’t necessarily see an advantage from AMD’s additional cores in real world performance, Intel is still facing a problem when it comes to a price-to-performance evaluation. With Intel’s 10th Gen desktop parts not expected to ship until next year at the earliest, that leaves the company in a precarious position as AMD surges forward to its simultaneous Ryzen 3000 and Radeon RX 5000 launches on July 7th.

Unable to respond quickly in terms of new hardware, one option for Intel is to lower prices on its mainstream desktop processors, and a report from DIgiTimes this morning suggests that the company may do just that.

Citing sources at Intel’s motherboard manufacturing partners, DigiTimes claims that Intel plans to cut prices on its 8th and 9th Gen desktop processors by up to 15 percent. Specific details regarding potential price cuts on each processor SKU were not available, but sources expect cuts of 10 percent at a minimum with some of the more competitive SKUs reaching 15 percent. If true, that could represent a $75 cut on the $500 i9-9900K.

It’s also not clear if the price cuts are only intended for system builders and integrators, or if they’ll find their way to retail shelves. Further, if the cuts are for OEMs and retail suppliers only, it’s unknown how much of those savings will make their way to consumers directly.

Intel has yet to officially comment on the report. We have reached out to the company and will update this article if we receive a response. Update: An Intel representative offered the company’s standard policy that Intel “does not comment on rumors or speculation.”