Can’t Provide 10Gbps? Why Not Just Call It 10G?
Cable providers who failed miserably at branding their internet services as 10G at last year’s CES found strength in AT&T’s questionable 5Ge branding as well as T-Mobile’s flat out misleading 5G icon this year and are back at it again. The Register describes how this farce came to be, with lobbyists deciding that DOCSIS 3.1’s theoretically maximum is 10Gbps and that it is, if you stretch the truth almost to the point of breaking, 10 times faster than 5G. Seeing as how marketers love repetition, they jumped on this idea and ran with it for the upcoming release of DOCSIS 4.0 network appliances.
The problem is that “10G Ready”, “10G Certified” with or without “CableLabs” slapped in front of that branding is still incredibly misleading for consumers and how frustrating it will be for the technically inclined to explain to them. 10G is not 10GE, nor is it every going to actually be able to deliver 10Gbps so it is about as meaningful as the descriptions on this page and every bit as good a value.
Look forward to spending time trying to explain to friends, family and customers why 10G is not 10GB/s, nor 10 Gpbs nor 10GE nor anything to do with reality at all.
As far as we can tell, “10G” already means two different things – both the DOCSIS 3.1 and DOCSIS 4.0 standards: much in the same way that AT&T ended calling 4G LTE by the moniker “5Ge”, and was attacked by its own industry.