The Desktop Is So Dead Sales Went Up By 13% Over The Past 12 Months
Expansive Homes For Discrete GPUs Are Selling Very Well
The total sales of computers, including Apple, have increased by 13.2% over the past four quarters; a trend which has been going on about the same time that Windows 10 started to see widespread adoption and which grew as component supplies shrunk. There are a number of reasons for this growth, the most pertinent for enthusiasts being the shortage of the discrete components we depend on to build our own custom machines.
As we have had to report numerous times on the podcast, one of the only ways to get your hands on a new GPU is to buy an entire system and companies like Acer, Dell, HP and Lenovo have benefited greatly from that. Acer seems to have been very effective in dealing with this new situation, while they may have the lowest market share of the five major companies, they saw their sales increase an impressive 17.6% from Q1 of 2020. The various boutique shops are doing even better, with a combined increase of over 20% of market share over the same period.
Apple and HP may have sold more units overall this past 12 months, but both saw their total market share drop slightly. IDC suggests that this may soon be true of the others as well, as people and companies can only upgrade so many machines this generation and will be unlikely to want a new computer until the next generation of components arrives from Intel, AMD and NVIDIA.
The Register also noted that when you break the sales down, desktop sales are outpacing laptops by a larger margin than in the past; in all likelihood because laptops are much harder to find at the moment. The fact that they can contain more powerful GPUs and CPUs may have something to do with that as well.
The PC market racked up another boom quarter in Q2 2021, but analyst firm IDC also found “mixed signals” about future demand.