NVIDIA Announces GeForce RTX 4060 Family – Cards Start at $299
The 4060 Ti matches the 3060 Ti in VRAM and price. Will you buy one?
In case you missed it, it’s official: NVIDIA will be releasing GeForce RTX 4060 and GeForce RTX 4060 Ti GPUs. You may have read some rumors (especially if you follow websites about video cards with a Z), but this isn’t a rumor, it’s real life. Unless it’s AI. (Off topic, but I’m still not sure if I’m looking at the REAL Jensen anymore. He could be CGI – fully path traced, of course.)
What was announced, exactly? Three GPUs. Well, two GPUs, one of which has two memory configurations. Here’s the rundown:
- The GeForce RTX 4060 Ti 8GB, available starting Wednesday, May 24, at $399
- The GeForce RTX 4060 Ti 16GB version, available in July, starting at $499.
- The GeForce RTX 4060, available in July, starting at $299
That last entry on the list above might be the most interesting (other than the fact that yes, there will be a 16GB version of the RTX 4060 Ti after all). NVIDIA offering their RTX 4060 at $299 means that 4+ years after the RTX 2060’s launch at $349, and 2+ years after the (theoretical) $329 launch price of the RTX 3060, the price of a xx60 card continues to trend down. It’s not huge, but it is meaningful in a market where everything costs more than it did just a couple of years ago, and graphics cards have become luxury items to some degree.
First up will be the GeForce RTX 4060 Ti 8GB model, which at $399 is probably going to result in notable YouTube channels panning the card for having insufficient VRAM for [CURRENT YEAR], and all comments will probably be directed at this specification as well. At least, when they aren’t calling everything overpriced. The $499 version with 16GB of VRAM will be the card to get, unless you can move up to an RTX 4070, and here NVIDIA has some nice product segmentation (as usual).
The Ada product stack is starting to fill out, with RTX 40 Series cards ranging all the way from $299 to $1599+ by July. Are you excited? Will you be purchasing an RTX 4060 card, and, if so, which one are you interested in? Leave a comment!
By the way, this post ended up being a video, so if you like to hear someone shout this text at you while watching graphics on screen for 2 minutes and 37 seconds, enjoy this content: